Case Studies

We've been fortunate to work on behalf of some of the world's biggest brands, helping them to grow their business through insight-led strategy and award-winning creative.

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monster.com

Capturing the spirit of youth to reinvent the job hunt.

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the hub on causeway

Offering work-life integration for modern urban professionals.

Dunkin' Donuts perks

Telling the world that everyone deserves an upgrade.

Launching Monster.com and the Dot Com Era

 

I was a part of the team at Mullen Advertising that positioned and launched the Monster.com brand at the 1999 Super Bowl, heralding the launch of the "dot com" era of advertising. At the time we were recognized with a Cannes Lion and an Effie Award. In retrospect we're considered one of the best spots of all time.

 

The Hub on Causeway: Building a New Neighborhood

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I led the team at Digitas that positioned and named the multi-use development on Causeway Street in Boston, on the site of the old Boston Garden. Our challenge was to create an authentic brand that would attract the type of residents and tenants who would help to transform the unloved North Station area into an uniquely different and vibrant neighborhood in Boston.

Upgrading Everyone's Day with DD Perks

 

I led the team at Digitas that positioned and activated the highly-successful DD Perks loyalty and mobile ordering program. Our challenge was unique: how do we leverage the launch of mobile ordering to elevate the DD Perks program beyond points and coupons? Our solution was to demonstrate that DD Perks truly upgraded everyone's day, every day. We launched the new positioning by creating "Perks Week" a dynamic, week-long event of upgrades and savings that was so successful that it's now run 3x a year!