Dynamic Branding

I led the team at Digitas that positioned and activated the highly-successful DD Perks loyalty and mobile ordering program. Our challenge was unique: how do we leverage the launch of mobile ordering to elevate the DD Perks program beyond points and coupons? Our solution was to demonstrate that DD Perks truly upgraded everyone's day, every day. We launched the new positioning by creating "Perks Week" a dynamic, week-long event of upgrades and savings that was so successful that it's now run 3x a year!