The real challenge is to figure out why someone should care about your brand.


Ultimately, that's all that really matters. Finding the right people for your brand and connecting with them. Demonstrating to them, over and over again, why your brand deserves a place in their lives. Earning their time and loyalty, in the face of endless clutter and competition.


About Mitch Blum

As a brand and creative strategist with 25 years of experience in the Boston advertising community, Mitch immerses himself in research, psychology, sociology, philosophy, and trends in order to unearth insights that have inspired some of the world’s most iconic brands, including Dunkin’ Donuts, McDonald’s, Gillette, Absolut,, Bank of America, Silk Soymilk, Verizon and Goodyear, while working at industry-leading agencies like Digitas, Arnold, Mullen and Marketing Drive.