Strategy

 

Brand Strategy

The purpose of brand strategy is to clearly define and consistently tell your brand's story. Ideally, all internal and external expressions of your brand will rooted in your brand's positioning and personality, with each execution and point-of-contact reinforcing the essence of your brand.

  • Positioning & Brand House
  • Brand Personality, Voice & Tone
  • Brand Values
  • Messaging hierarchy

Creative Strategy

Effective creative strategy transforms what the brand needs to say into what the consumer wants to hear. Your brand is competing with every piece of content ever made for the consumers' attention. You must create a connection with the consumer, demonstrate empathy, and show how you fit into their lives.

  • Creative Briefs
  • Creative Kick-offs
  • Creative Feedback
  • Creative Set-up

Content Strategy

Anticipating and satisfying the content needs of different audience segments is at the heart of content strategy. The goal is to deliver a optimized mix of topics, messages, formats, and platforms that gently guides consumers from awareness to consideration to conversion.

  • Personas
  • Requirements
  • Intentions

Workshops & Brainstorms

The key to running a successful workshop is to design the experience to fit the personality types of the participants. A skilled facilitator needs to ensure continuous progress towards a clearly defined objective. Workshops can be a fun, productive and quick way to solve problems, generate ideas and energize your team.

  • Ideation Sessions
  • Behavior Design
  • Brand Personality
  • Creative Kick-offs

Research & Insights

  • Primary Research
    • Quantitative
      • Online Surveys
    • Qualitative
      • Stakeholder interviews
      • Expert interviews
      • Focus groups
  • Secondary Research
    • Cultural Trends
    • Consumer Trends
    • Competitive Reviews
    • Consumer Personas
    • Brand Audits