The purpose of brand strategy is to clearly define and consistently tell your brand's story. Ideally, all internal and external expressions of your brand will be rooted in your brand's positioning and personality, with each execution and point-of-contact reinforcing the essence of your brand.
Positioning & Brand House
Brand Personality, Voice & Tone
Effective creative strategy transforms what the brand needs to say into what the consumer wants to hear. Your brand is competing with every piece of content ever made for the consumers' attention. You must create a connection with the consumer, demonstrate empathy, and show how you fit into their lives.
Anticipating and satisfying the content needs of different audience segments is at the heart of content strategy. The goal is to deliver a optimized mix of topics, messages, formats, and platforms that gently guides consumers from awareness to consideration to conversion.